draft Marketing Plan .docx - This document is Marketing...

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This document is Marketing Plan Template. It is part of the supporting resources for Assessment Task 3 of BSBMKG609. NatureCare Products Marketing Plan Introduction Nature Care Products is based in Brisbane, Queensland Australia. It commenced business in 1996, manufacturing and retailing eco-friendly, high quality beauty skin care products. Nature Care wish increasing the range of rentals outlets and encompass more the Australian market. This report is the marketing plan developed for Nature Care to penetrate foreign markets and increase the customer base in Australia. The goal market is identified, and SWOT analysis is used to identify various characteristics of Nature Care Background company NatureCAre was established in 2011 to cater for a perceived demand for skin products that contain ecofriendly and natural ingredients, but in 1996 started manufacturing and retailing eco- friendly. Hight quality beauty skin care products with a staff distributed in, Operations Manager, Sales Manager, Marketing Assistant, Customer Sales Officers (5) and Administration staff (3). All the positions are based in the office in Brisbane product Cleaning creams to soothe skin during make-up removal Multi protection day moisturizing creams for dry and normal skin types. Regenerating facial scrub industry (when started, size, growth, value, segments) The company has become well established in the Australian market and sells its products in health stores across the country specific market (type of market, growth, size, value, segments, when started). activities have been advertisements on the Australian body + soul website and in the Natural Health magazine. There have also been in-store promotions with the focus on high quality products for women. Describe customers The company targets customers that want high quality, eco-friendly products. Market research has identified that around 70% of customers are professional women aged 25 to 55 Describe competitors its

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