VIDEO CASE ANALYSIS Week 3

VIDEO CASE ANALYSIS Week 3 - VIDEO CASE ANALYSIS Questions...

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VIDEO CASE ANALYSIS Questions to ask: 1. What is the business problem worth solving? 2. What is the main marketing issue in the case?
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VIDEO CASE ANALYSIS Questions to ask: What is the business problem worth solving? What is the main marketing issue in the case? Main marketing issue: Environmental Analysis The customer – characteristics The competition –who are they, target markets competitive advantage Identify a marketing problem to solve – Question: What will give the best results for the knowledge and resources
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VIDEO CASE ANALYSIS Concepts Spotlighted in Video - Environmental scanning - Technological environment - Social-cultural environment - Social responsibility - Pyramid of social responsibility - Ecology - Green Marketing Scholfield Honda
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VIDEO CASE ANALYSIS Video Case Synopsis Environmentalism – has become the hot market trend…being driven by grass roots activism and government Today’s GREEN movement
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VIDEO CASE ANALYSIS Video Case Synopsis Ahead of the curve, HONDA…since the 1970’s producing low emission, fuel-efficient vehicles (Honda Civic) Honda product mix:
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