VIDEO CASE ANALYSIS Week 3 - VIDEO CASE ANALYSIS Questions...

VIDEO CASE ANALYSIS Week 3
Download Document
Showing pages : 1 - 5 of 14
This preview has blurred sections. Sign up to view the full version! View Full Document
VIDEO CASE ANALYSIS Questions to ask: 1. What is the business problem worth solving? 2. What is the main marketing issue in the
Background image of page 1
VIDEO CASE ANALYSIS Questions to ask: What is the business problem worth solving? What is the main marketing issue in the case? Main marketing issue: Environmental Analysis The customer – characteristics The competition –who are they, target markets competitive advantage Identify a marketing problem to solve – Question: What
Background image of page 2
VIDEO CASE ANALYSIS Concepts Spotlighted in Video - Environmental scanning - Technological environment - Social-cultural environment - Social responsibility - Pyramid of social responsibility - Ecology - Green Marketing Scholfield Honda
Background image of page 3
VIDEO CASE ANALYSIS Video Case Synopsis Environmentalism – has become the hot market trend…being driven by grass roots activism and government
Background image of page 4
VIDEO CASE ANALYSIS Video Case Synopsis Ahead of the curve, HONDA…since the 1970’s producing low emission, fuel-efficient vehicles (Honda Civic)
Background image of page 5
Image of page 6
This is the end of the preview. Sign up to access the rest of the document.