Government Notes - Government Notes The Media Mass media:...

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Government Notes The Media Mass media: means of communication capable of reaching masses economically affordable News Papers began as a mean of communication for political parties. Today: 10,000 newspaper and 12,000 periodicals. ( less and less subscribers) Radio Presidential addresses Local orientation, national effects. Television Dwight D Eisenhower was the first ( Kennedy-Nixon Debate) It is the primary source of news for contemporary Americans But there has been a decline… They don’t believe is accurate but they believe is credible. Cable Television Grown in the past 30 years Gavel-to-gavel coverage of House proceedings since 1979 (C-SPAN) Broadcast news is losing ground to Cable and Satellite News. New Media New types of technology The internet Political Information
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Candidates use it to get messages out. Donations Opinion (political blogs and other places where people can share opinions) How can a website affect someone’s political interest?( viewer’s political interest can only be increased
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This note was uploaded on 04/07/2008 for the course GOV 310L taught by Professor Kieth during the Spring '07 term at University of Texas.

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Government Notes - Government Notes The Media Mass media:...

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