DAY-13.docx - DAY 13 u2013 PERSONIFY EXCELLENCE Now let's...

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DAY 13 – PERSONIFY EXCELLENCE Now, let's begin with a finger in the eye type of question. If you're not committed to excellence, then what on earth are you committed to? Is it good, poor, or is it mediocrity? And because results are everything and one's behavior never lies, your commitment to whatever standard you deem important to follow, to reinforce and display is one that requires rigorous examination. And that is the fertile ground which we're going to plow in this lesson titled, "Personify Excellence." But take just a moment, reflect on the people you work with and come in contact with on a daily basis. Most of those people are not hard acts to follow, and that's exactly why a commitment to excellence is the ultimate competitive advantage. See, excellence is not only a choice but it's a form of currency. And to be more precise, its reputational currency that attracts people, opportunity and money into your life. Mediocrity is also a choice, not always made consciously but it's still a choice. It's a self-inflicted wound which compromises quality which devalues potential, undermines credibility and reputation, and repels people and opportunity. And in every case, the results of mediocrity is a deformed and ugly beast, as it personifies a bad attitude, poor quality, lazy work ethic and sloppy execution. The only useful example of mediocrity, the only reason for people to stop and to give it a moment's attention is to remind themselves why excellence is the only way to go.

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