DAY 13 – PERSONIFY EXCELLENCENow, let's begin with a finger in the eye type of question. If you're not committedto excellence, then what on earth are you committed to? Is it good, poor, or is itmediocrity? And because results are everything and one's behavior never lies, yourcommitment to whatever standard you deem important to follow, to reinforce and displayis one that requires rigorous examination. And that is the fertile ground which we'regoing to plow in this lesson titled, "Personify Excellence." But take just a moment, reflecton the people you work with and come in contact with on a daily basis. Most of thosepeople are not hard acts to follow, and that's exactly why a commitment to excellence isthe ultimate competitive advantage. See, excellence is not only a choice but it's a formof currency. And to be more precise, its reputational currency that attracts people,opportunity and money into your life. Mediocrity is also a choice, not always madeconsciously but it's still a choice. It's a self-inflicted wound which compromises qualitywhich devalues potential, undermines credibility and reputation, and repels people andopportunity. And in every case, the results of mediocrity is a deformed and ugly beast,as it personifies a bad attitude, poor quality, lazy work ethic and sloppy execution. Theonly useful example of mediocrity, the only reason for people to stop and to give it amoment's attention is to remind themselves why excellence is the only way to go.