DAY-22.docx - DAY 22 u2013 DO IT RIGHT THE FIRST TIME...

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DAY 22 – DO IT RIGHT THE FIRST TIME Steve Jobs has been quoted to saying, "Great leaders have a fundamental belief that doing things right the first time is always going to be easier and less expensive than having to go back and fix it and I cannot say strongly enough that the repercussions of that attitude are staggering." Now, this lesson exists to answer one question. Why is it important to do things right the first time? So, let's get after it. To achieve any goal fast, to deliver consistently excellent results, to create raving fans, to be considered the best in your field, to claim premium prices, to build a 100% referral based business, and to truly enjoy the benefits of a stellar reputation, you must choose to pay the price of doing things right the first time. And once that decision is made with deliberate intent, it must then become a consistent and permanent part of your professional portfolio. Why is that? Because the moment you choose not to continue to pay the price of success is the precise moment that you begin to suffer the consequences of neglect, of poor decision making, of reduced earning power, of compromised reputation and failure, which is an even heavier price to pay. See, the price you pay for failure and mediocrity will always be higher than the price you must pay for success. Once again, the price that you pay for failure and mediocrity will always be higher than the price that you must pay for success. Now, there is no exception to this rule. You're either going to pay the cost of failure or you're going to pay the cost of success, it's your call. So why don't more people and organizations get the message that doing things right the first time is a calling card of greatness and that it represents the wisest choice amongst many alternatives? Why do we continue to hear so many horror stories about projects gone

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