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DAY 22 – DO IT RIGHT THE FIRST TIMESteve Jobs has been quoted to saying, "Great leaders have a fundamental beliefthat doing things right the first time is always going to be easier and less expensive thanhaving to go back and fix it and I cannot say strongly enough that the repercussions ofthat attitude are staggering." Now, this lesson exists to answer one question. Why is itimportant to do things right the first time? So, let's get after it. To achieve any goal fast,to deliver consistently excellent results, to create raving fans, to be considered the bestin your field, to claim premium prices, to build a 100% referral based business, and totruly enjoy the benefits of a stellar reputation, you must choose to pay the price of doingthings right the first time. And once that decision is made with deliberate intent, it mustthen become a consistent and permanent part of your professional portfolio. Why isthat? Because the moment you choose not to continue to pay the price of success is theprecise moment that you begin to suffer the consequences of neglect, of poor decisionmaking, of reduced earning power, of compromised reputation and failure, which is aneven heavier price to pay. See, the price you pay for failure and mediocrity will alwaysbe higher than the price you must pay for success. Once again, the price that you payfor failure and mediocrity will always be higher than the price that you must pay forsuccess. Now, there is no exception to this rule. You're either going to pay the cost offailure or you're going to pay the cost of success, it's your call. So why don't morepeople and organizations get the message that doing things right the first time is acalling card of greatness and that it represents the wisest choice amongst manyalternatives? Why do we continue to hear so many horror stories about projects gone