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Running Head: ETHICS IN ACTION 1 Ethics in Action Based on Case Studies Student’s Name Institution Date Ethics in Action
ETHICS IN ACTION 2 “Sharpe, DeVeaux, Velleman: Beth p. 77." Question One The ethical dilemma in this case for Zena is whether it is right for one to communicate the charitable work to the public. The charities that Zena has been carrying out is part of her corporate social responsibility. The question is, should the corporate social responsibility be advertised so that one can have an edge in terms of the business? This is what is troubling Zenna because she believes the multinational chains might surpass her in giving to the community and then end up edging her out of business. This is a wake-up call for the business people that you do not carry out charitable activities with a business in mind, exactly what Zenna is trying to do here. Question Two The undesirable consequences are clear in this case. The multinational chain has already arrived to bring about the competition to an area that Zenna has been operating man solo. Zenna fears for her business, and her business concerns can be justified. The first thing is that this company has the financial muscle, and when it starts to give back to society, it will do so in a big way. This might pose a challenge to Zennas’s business. It has started by giving out a certified free-trade coffee product, and this way, it will hit hard on the Zenna’s old business. Question Three One ethical solution to the dilemma here is that people who are doing business in the same area need to group up. They should group such that people like Zenna and the multinational coffee chain that has just joined are in the same team. They can then form a

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