Discussion 3 - 1.What are SIFLS motivations for expanding abroad SIFL was able to increase sales in a short time In response to increased

Discussion 3 - 1.What are SIFLS motivations for...

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1.What are SIFLS motivations for expanding abroad? SIFL was able to increase sales in a short time. In response to increased competition, SIFL attempted to avoid adding new product lines. Sifl has made a name in South India. They had a good strategy and Marketing expertise. So it can be a niche to expand in other countries. 2. What are the advantages of targeting Indian populations residing in foreign countries? What problems might arise? The Indian population in the US is large. So the product can be absorb very well. The market research also reveals that the dishes are even favored by native Americans 3. What are the pros and cons of entering the United States first? The United Kingdom? Neighboring Asian markets? -The Indian population in the US is large. So the product can be absorb very well. The market research also reveals that the dishes are even favored by native Americans But the US market also has a lot of packed-food companies.

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