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1Reading Summary: Week TwoSocial Perception 1David Nicholas GibsonDepartment of Psychology, Liberty UniversityPSY 512: Social PsychologyDr. WoodSeptember 6, 2020
2Reading Summary: Week TwoSocial Perception 1Many individuals have heard of self-concept whether it be from a family member,teacher, or colleague. We may have heard the term, but what does it mean? The term self-conceptis the total beliefs that people have about themselves. (Kassin, Fein, & Markus, 2017). In socialperception we use many different self-inflicted terms such as self-perception, self-concept, andself-esteem. All these terms have completely different meanings, like self-esteem is the attitudewe have about ourselves and it differs from self-concept where we view ourselves based offhabits and skills. (Valkenburg, P. M., Peter, J., & Schouten, A. P. (2006)) found that positivefeedback during their friend networking site study positively enhanced young people’s self-esteem.(Laczniak, R. N., Decarlo, T. E., & Ramaswami, S. N. (2001)) ties into socialperception from the negative word-of-mouth communication (WOMC). The idea of this study isnegative WOMC can have a positive affect on many customers’ evaluations. Each of the

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