Public Communication Essay Exam Review

Public Communication Essay Exam Review - Public...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Public Communication Essay Exam Review 1. Define the four features of communications Wood identifies. Discuss the differences between quantitative, qualitative, and critical research methods. - Communication is a systemic process in which people interact with and through symbols to create and interpret meanings - Process: ongoing and always in motion, changing continuously, no definitive end or beginning…the time of communication - Systemic: interrelated parts that affect one another, family/culture/space/classroom, the physical/cultural spaces that we operate in that determine how we communicate - Symbolic: relies on symbols (representations of other things), both verbal and nonverbal, communication can fail if misunderstood - Meanings: others clarify our thinking, figure out what things mean, enlarge our perspectives, check out perceptions, and label feelings i. Content level: literal meaning ii. Relationship level: relationship between communicators - Quantitative research: gathers information in numerical form i. Information about large population ii. Descriptive statistics: quantity, frequency, or amount iii. Surveys: instruments, questionnaires, or interviews that measure how people feel, think, act, etc iv. Experiments: researchers control context to measure how one variable that may be manipulated (independent) affects others (dependent) - Qualitative research: provides nonnumerical knowledge (not statistical) i. Smaller population more specific, more in depth ii. Important for things such as meaning, function, and feelings iii. Textual analysis: interpretation of symbolic activities (text/artifact) iv. Ethnography: researchers try to discover what symbolic activities mean by gaining insight into the perspective of natives (goes into
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 3

Public Communication Essay Exam Review - Public...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online