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Running head: COMPARATIVE CRITIQUE OF SEVEN ARTICLES1Comparative Critique of Seven ArticlesAmber WrightEDUC 742Liberty UniversityDr. Gregory McGannNovember 8, 2020
COMPARATIVE CRITIQUE OF SEVEN ARTICLES2AbstractThe main objective of this paper is to provide a description of the role that public relations plays in school leadership. The definition of public relations (or PR) is managing how information about an individual or company is disseminated to the public” (Chen, 2019). The following seven articles will be critiqued based on their strengths and weakness. PR Ideas for principals.1.Public Relations for Schools: If you’re not engaging, you’re failing. 2.Why schools need public relations professionals.3.Fostering family-school and community-school partnerships in inclusive schools: Using practice as a guide.4.Tips for school administrators (and other school professionals).5.PR Ideas for Principals6.Public relations opportunities for schools utilizing innovations in virtual communities.7.Importance of public relations for school leaders: 4 tips.Directly following the analysis of each article, the paper will continue by comparing and contrasting the articles. The paper concludes with a summary detailing the effectiveness of the articles. Keywords:education, leadership, public relations, school leaders
COMPARATIVE CRITIQUE OF SEVEN ARTICLES3Comparative Critique of Seven ArticlesOne of the most important indicators of a successful school is high quality public relations. According to Chen, “public relations (PR) is the art of managing how information about an individual or company is disseminated to the public” (2019). An effective and capable public relations team should consist of administrators, building and division level, teachers, support staff, and other school division personnel to ensure that each group within a school division is represented and has a voice. Building this team should be a high priority and should be continually monitored to ensure optimal functioning. The public “face” of a school is a matterof public perception. How the school division is perceived by the community has a direct relationship with the real estate market in the attendance zones which in turn has an impact on school funding. A school division with a consistently negative image results in families choosingto move out of the area toward better schools which often results in decreased funding. Consistently positive PR is beneficial to the community, the school division, students, parents, and school employees. CritiquePublic Relations for Schools If you’re not engaging, you’re failingThe main idea of this article is that the school leader must be responsible for the overall management of the PR. If they are not, it is harmful to the overall success of the school. Brooks stated that PR that is properly regulated benefits both the school and the stakeholders. It is willing to make needed changes in order to promote progress and grow (2018). Brooks discusses

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