788, Module 2a, General Environment, Spr11

788, Module 2a, General Environment, Spr11 - ing change in...

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Ex tern al  En vir on ment  2 a General or Macro  Environment a/k/a Drivers of Industry  Change
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General or macro environment  + Industry Environment = Opportunities  and  Threats EXTERNAL ENVRONMENT
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IT  influences industries and firms Firms have no, or limited, influence over  IT      a/k/a Driver of industry change GEN ER AL or MAC RO   Environment
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1. Demographic 2. Economic 3. Societal  and/or  socio-cultural 4. Political, regulatory, legal 5. Technology 6. Global Fac tors driv
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Unformatted text preview: ing change in clude You are being “paid” for what you know and you should be bring you personal knowledge and observations to the table Your accumulated knowledge Our concern with the general environment is the search for opportunities and threats. We look to the general environment for the firm’s future, and future strategies. C onclusion...
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