788, Module 6b, Corp-Level Portfolio, Sp2011

788, Module 6b, Corp-Level Portfolio, Sp2011 - Module6b...

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Module  6b Port fol io   Man age ment Evaluating the Strategies of  Diversified Companies
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                                Star                     PEPSICO, 2007                                  ? $ Cows Pepsi Intl Frito-Lay N.A. Pepsi Bottling Quaker High Relative Market Share Low High Indu stry Attr acti ven ess Low
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Portfolio Management   Ob ject ives   Evaluate the attractiveness of the present portfolio of businesses. Determine whether the present portfolio will remain attractiveness into the future. Make the needed portfolio adjustments: Divestiture Acquisition Increased synergy
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Portfolio Management Process 1. What is the present corporate-level  strategy and is it appropriate?     Mission 2. Are the industries the company operates  in attractive?      Industry analysis     Industry attractiveness  is a function of:     profitability, growth potential, resources  & risks
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