chapter 18 mktg quiz

chapter 18 mktg quiz - Question 1 10 out of 10 points If a...

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Question 1 10 out of 10 points If a marketer decides to price goods at odd-numbered dollar amounts to denote bargains, and at even-numbered amounts to denote quality, he or she is using: Selected Answer: psychological pricing Question 2 10 out of 10 points When a firm introduces a new product at a relatively low price because it hopes to reach the mass market, it is following a _____ strategy. The low price is designed to capture a large share of a substantial market and produce lower production costs. Selected Answer: penetration pricing Question 3 10 out of 10 points Pauline LaMour works as a personal organizer. If she were hired to come to your home and organize your closets, she would charge $500--whether the job took her 15 minutes or the entire day. She feels her fee is justified because of her 20 years of experience. LaMour uses: Selected Answer: professional services pricing Question 4 10 out of 10 points When a buyer pays a lower price for buying in multiple units or above a
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This note was uploaded on 04/07/2008 for the course MARKETING 3305 taught by Professor Mirabito during the Spring '08 term at Baylor.

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chapter 18 mktg quiz - Question 1 10 out of 10 points If a...

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