chapter5 - Public Opinion Public Opinion How do we know...

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Public Opinion *Public Opinion  *How do we know what people think? Do we ask every person? *Sample Sampling *1000-1500 people is the magic voodoo number for sampling. *Random Sampling *Sampling error  *Sampling bias What is used most commonly now?   Political Socialization *How do we get this?   Are we random idiots? *Converse’s ‘nonattitudes’ *Wording affects a lot *If a survey says ‘right to choose’ you see a very different response than ‘killing  babies’ *Question order *First questions can set mindsets and affect later responses *Close-ended vs. open-ended *‘yes/no’ may not really be how people feel *‘ramble ramble ramble’ can be difficult to analyze What impacts how we think? * Families  ! * Schools  * Pledge of Allegiance, 1950s * Simple way to convey core values
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* Mass Media   * Events More impacts on how we think. .. * Social Groups
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This note was uploaded on 04/07/2008 for the course GOV 310L taught by Professor Kieth during the Spring '07 term at University of Texas at Austin.

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chapter5 - Public Opinion Public Opinion How do we know...

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