ppkcole - Slide 1 Title strategic plan vision based planning model o establish a mission and a vision o establish goals in line with the mission and

ppkcole - Slide 1 Title strategic plan vision based...

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Slide 1: Title: strategic plan vision based planning model o establish a mission and a vision o establish goals in line with the mission and vision o craft strategies o monitor and evaluate the implementation Slide 2: Title: Mission and Vision Mission o “McDonald's brand mission is to be our customers' favorite place and way to eat. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers' experience.” Vision o “We place the customer experience at the core of all we do. Our customers are the reason for our existence. We demonstrate our appreciation by providing them with high quality food and superior service in a clean, welcoming environment, at a great value. Our goal is quality, service, cleanliness and value (QSC&V) for each and every customer, each and every time. We are committed to our people.”
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  • Spring '12
  • TOBING
  • Better, exceptional customer experience, vision based planning, international profitability

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