Vision Based Strategic Planning Model - McDonalds is one of the most successful fast food restaurants in the world They are now a global company that

Vision Based Strategic Planning Model - McDonalds is one of...

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McDonalds is one of the most successful fast food restaurants in the world. They are now a global company that can be found in many countries all over the world. One of the things making McDonalds so successful is their strategic plan. They have a clear vision of what they expect from the business and what direction they want the company to go. McDonalds is a company that could fall under more than one strategic plan; however, the model that it most closely resembles is the vision based planning model. This model seeks to establish a mission and a vision, establish goals in line with the mission and vision, craft strategies, and monitor and evaluate the implementation. Mission and vision are very imperative to a business’ success. They shape the company and provide direction. Most companies that have a mission and/or a vision make them extremely accessible to the public. The mission of McDonalds was as follows: “McDonald's brand mission is to be our customers' favorite place and way to eat. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers' experience.” This mission was taken directly from their website. The vision is something that not all companies necessarily have, or they may tie it in with the mission. Although McDonalds did not have a statement that they deemed the vision, they did have something similar that stated what their vision was. It said: “We place the customer
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  • Spring '12
  • Business, vision based planning

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