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7 - Chapter 7 The Power of Language Talk is not Cheap So...

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Chapter 7: The Power of Language Talk is not Cheap. So Who Pays for it?
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What this chapter tries to cover… In Chapter 6 we covered reasoning as well as evidence used to support conclusions. Chapter 7 is intended to help you realize the power of language in shaping our perceptions of reality. Specifically, the chapter draws your attention to the point that the meanings you hold for certain words may be different from those of other people. The chapter also tries to provide you with an understanding of how advertisers and politicians choose words to create a particular image of reality and to influence political and consumer decision-making. In addition to being armed against obscure misleading language, you are also warned to be more careful about your own choice of words in framing arguments.
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The Importance of Chapter 7 This is one of the more important chapters you will cover towards the end of the text. The reason is that it covers some of the real controversies you are likely to experience in your everyday life and for which you should be on guard as critical thinkers. Such controversies as deliberate attempts to use words to mislead you or to get you to buy something you don’t really need or even to make the wrong choice and vote for a political candidate that you did not intend to vote for.
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