8 - Chapter 8 Suggestion in Media Is what You See What You...

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Chapter 8: Suggestion in Media Is what You See What You Get? Do You Really Want it?
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Goals of this chapter The chapter is designed to help students recognize techniques used by print and electronic media to influence and persuade their thinking about issues, people (particularly candidates, public figures, and celebrities), and products. Students should complete this chapter with an understanding of the following: What suggestions are and their use in daily life; televised suggestion; suggestion in print media; the power of the media to shape information through framing; subliminal persuasion and
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The Importance of this chapter*** Unlike most of the contents of the previous chapters we have covered so far, this chapter introduces deliberate attempts by others to distort the truth in the print and electronic media. As critical thinkers, we should be alert for such attempts and use our training to slice through the potential misinformation that comes with it in order to get at the truth. If you recall from the Course Description on the syllabus, you will notice that a great deal of emphasis is placed on the sources of information overload [ Internet, magazines, television, radio, talk radio, newspapers etc.] and the distortions (spin) that come with the reporting of news. Not all impression management is bad, however. As you read your text, pay careful attention to the authors attempts to distinguish between ethical and questionable uses of impression management by the media.
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The Media The term Mass Media refers to the means employed in mass communication. It is often divided into Print and Electronic Media. Print Media: Newspapers, magazines journals etc. Electronic Media: radio, television Think about the Internet for second. Where does the Internet belong? Print or Electronic Media or both? In any case, both the print and electronic media use two types of persuasive techniques that our reader wants us to understand as critical thinkers. The techniques are suggestion and subliminal persuasion . As you read along, note that each type of media uses these techniques in different ways. Try to grasp these ways.
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Estimated Audiences of Selected Print and Electronic Media sources –2002 [ Note ! Fox News is top in recent polling. Source: Janda Berry and Goldman
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Suggestion Suggestion involves presenting ideas or images in order to reveal certain ideas or qualities and to conceal others. We use suggestion in our daily lives or see others
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This note was uploaded on 04/07/2008 for the course PSCI 1050 taught by Professor Fodeibatty during the Summer '06 term at Western Michigan.

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8 - Chapter 8 Suggestion in Media Is what You See What You...

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