8 - Chapter 8 Suggestion in Media Is what You See What You...

Info icon This preview shows pages 1–7. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 8: Suggestion in Media Is what You See What You Get? Do You Really Want it?
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Goals of this chapter The chapter is designed to help students recognize techniques used by print and electronic media to influence and persuade their thinking about issues, people (particularly candidates, public figures, and celebrities), and products. Students should complete this chapter with an understanding of the following: What suggestions are and their use in daily life; televised suggestion; suggestion in print media; the power of the media to shape information through framing; subliminal persuasion and spin, generally.
Image of page 2
The Importance of this chapter*** Unlike most of the contents of the previous chapters we have covered so far, this chapter introduces deliberate attempts by others to distort the truth in the print and electronic media. As critical thinkers, we should be alert for such attempts and use our training to slice through the potential misinformation that comes with it in order to get at the truth. If you recall from the Course Description on the syllabus, you will notice that a great deal of emphasis is placed on the sources of information overload [ Internet, magazines, television, radio, talk radio, newspapers etc.] and the distortions (spin) that come with the reporting of news. Not all impression management is bad, however. As you read your text, pay careful attention to the authors attempts to distinguish between ethical and questionable uses of impression management by the media.
Image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
The Media The term Mass Media refers to the means employed in mass communication. It is often divided into Print and Electronic Media. Print Media: Newspapers, magazines journals etc. Electronic Media: radio, television Think about the Internet for second. Where does the Internet belong? Print or Electronic Media or both? In any case, both the print and electronic media use two types of persuasive techniques that our reader wants us to understand as critical thinkers. The techniques are suggestion and subliminal persuasion . As you read along, note that each type of media uses these techniques in different ways. Try to grasp these ways.
Image of page 4
Estimated Audiences of Selected Print and Electronic Media sources –2002 [ Note ! Fox News is top in recent polling. Source: Janda Berry and Goldman
Image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Suggestion Suggestion involves presenting ideas or images in order to reveal certain ideas or qualities and to conceal others.
Image of page 6
Image of page 7
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern