Jan. 31 Research Methods

Jan. 31 Research Methods - Jan. 31, 2007 Research Methods...

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Jan. 31, 2007 Research Methods Disciplines related to Social Psychology Sociology – studies groups and societies Social Psychologists – study individuals o Often manipulate (systematically vary) factors in laboratory experiments. Personality Psychology – also focuses on the individual, but more focuses on “individual differences” Ex. If we were studying prejudice…. Sociology – track how prejudice in the US has changed over a number of years Personality Psychologist – develop a questionnaire or scale to measure people that are high or low in prejudice. Social Psychologist – design an experiment to examine whether aspects of the situation – such as group size – influence expression of prejudice. Why learn about methods? Knowing about research methods can improve your reasoning in other life events It pays (often literally) to be a well-informed consumer Helpful for interpreting findings of health studies Asking Questions Observations about the world around us Conversations we have with others Previous studies – Has it been done before?
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Popular culture (the media) Theories vs. Hypotheses Theories are integrated principles that explain and predict observed events. o Observations: You notice that there were several medical emergencies among fans during last year’s Super Bowl Ex. Theory: Being in a stressful environment leads to coronary problems. Hypotheses
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This note was uploaded on 04/07/2008 for the course PSYCH 360 taught by Professor Butz during the Spring '08 term at UMass (Amherst).

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Jan. 31 Research Methods - Jan. 31, 2007 Research Methods...

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