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M4 Study Questions Chapter 151. How do retail stores attract customers; what characteristics do successful stores have? Discuss at least five characteristics. Desirable location:A good location can make the store more convenient for customers. The middle of a busy area where there is lots of residential activity is a great location for a retail store. Helpfulness/friendliness of employees:People love other nice people. Having friendly employees can be such an asset because customers like this. Also, making sure that they are trained well and prepared to answer a multitude of questions is important. That makesshopping easier for a customer. Competitive prices:Better prices are more appetizing for the consumer. Cheaper is not always the goal because that can come across as a decrease in quality, but if your prices are lower than competing stores, advertise it! It is important for customers to see what deals are happening in the store. Quality/freshness of products:Having the best quality or freshest products is extremely appetizing to consumers. This makes them trust your store/brand and want to continue shopping there.