2003 dynamiclogic inc all rights reserved 6 marketing

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Unformatted text preview: tton. You won't be recruited for the survey again for 24 hours. We really appreciate your time -- we know it's as valuable to you as your readership is to us. © 2003 DynamicLogic Inc. All Rights Reserved. 6 Marketing Research 26 Online Brand Research We REALLY appreciate your participation as research like this helps pay for the sites you like to visit. Our surveys are short (avg. length is 3-5 minutes). TrustE Member This is for RESEARCH PURPOSES ONLY. We are not selling anything. Your answers are grouped anonymously. Privacy Policy BBBOnline Member In what year were you born? 19 Which best describes the computer you are using right now? This computer is used... Only by me, and never by anyone else Mostly by me, and every so often by someone else Very often by me, but I share this computer Many people use this computer -- it is a shared terminal 27 6 Marketing Research Online Brand Research Privacy Policy 11% Complete When thinking of financial services companies, what company comes to mind first? © 1999-2005 DynamicLogic Inc. All Rights Reserved. 28 © 2008, Gary F. Gebhardt, Ph.D. 6 Marketing Research Online Brand Research Privacy Policy 17% Complete Which of these financial services companies have you heard of? I Have Heard Of I Have Not Heard Of Not Sure Met Life Northwestern Mutual John Hancock Mass Mutual New York Life Prudential Which of the following financial services companies have you seen advertised online in the past 30 days? I Have Seen I Have Not Seen Not Sure Met Life Northwestern Mutual John Hancock Mass Mutual New York Life Prudential 29 6 Marketing Research Online Brand Research How would you describe your overall opinion about each of the following financial services companies? Very Favorable Somewhat Favorable Neutral Somewhat Unfavorable Very Unfavorable Met Life Northwestern Mutual John Hancock Mass Mutual New York Life Prudential How would you rate the reputation of the following financial services companies? World Class Highly Respected Respected Not Respected Unknown Met Life Northwestern Mutual John Hancock Mass Mutual New York Life Prudential 30 6 Marketing Research Online Brand Research Privacy Policy 41% Complete Which of the following financial services companies, if any, uses this message in its advertising? "The Quiet Company" Met Life Northwestern Mutual John Hancock Mass Mutual New York Life Prudential None of the Above Don't Know 31 6 Marketing Research Online Brand Research Privacy Poli...
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This note was uploaded on 01/06/2013 for the course MARKETING 1101 taught by Professor Na during the Spring '13 term at University of Central Florida.

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