Northwestern mutual strongly agree somewhat agree

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Unformatted text preview: cy 47% Complete Please indicate how strongly you agree or disagree with the following statements about Northwestern Mutual. Northwestern Mutual... Strongly Agree Somewhat Agree Neither Agree Nor Disagree Somewhat Disagree Strongly Disagree Provides the best service Works with the best interests of its clients in mind Listens to its clients Offers world class products Is an elite insurance company 32 © 2008, Gary F. Gebhardt, Ph.D. 6 Marketing Research Online Brand Research Privacy Policy 52% Complete Which of the following products or services, if any, do you currently have? (check all that apply) Insurance Retirement planning Education funding Estate planning None of the above Which of the following products or services, if any, do you plan on purchasing in the foreseeable future? (check all that apply) Insurance Retirement planning Education funding Estate planning None of the above 33 6 Marketing Research Online Brand Research What is your role in making financial decisions for your household? I am the sole decision maker I make decisions along with other(s) in my household Someone else is the sole decision maker What is your post/zip code? What is your gender? Male Female What is your approximate household income before taxes? Rather not say Please provide your email address so we can contact you if we need to (see 'Important note about email' below): (Please do not answer if you are under 18) OPTIONAL OPT-IN: Would you like us to invite you to take more online surveys in the future? You can opt-out anytime. 34 6 Marketing Research Online Brand Research Privacy Policy 100% Complete THANK YOU! Thank you for completing the survey. © 1999-2005 DynamicLogic Inc. All Rights Reserved. 35 6 Marketing Research Secondary Sources As book discusses, there are an amazing number of third party sources providing: • Market sizing • Buying behaviors • Economic forecasts • Company/competitor information • Demographics 36 © 2008, Gary F. Gebhardt, Ph.D. 6 Marketing Research Information Resources (IRI) Collect data for all UPCs in supermarkets, drugstores and liquor stores • Would be too expensive for individual producers • Pay and coordinate with channels Provide actual sales by product, price, promotional coupons, store and demographic of area • Great on-going measures of market effectiveness • Also have some test areas – BehaviorScan - for testing new product...
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This note was uploaded on 01/06/2013 for the course MARKETING 1101 taught by Professor Na during the Spring '13 term at University of Central Florida.

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