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Unformatted text preview: Each brand has a
logo, though the elements of the logo vary across brands.
Elements of a Brand
A brand logo consists of five distinct elements:
Brand Name: ( Castrol in Castrol Logo)
Geometric Shape: This includes non – copy visuals like
Maruti, whirlpool, Star TV, Maggi and Nestle have.
Colour: This is anecessary condition as the brand name also
is in the colour and the latter is a necessary condition for a
Slogan: Brand slogan in the brand logo is a rare
observation. One such example is Britannia: Eat Healthy,
Font: All copy matter including the brand name has a
specific font, e.g: Coca –Cola is always written in a particular
Dos and Don’ts in a Brand Logo
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This note was uploaded on 01/09/2013 for the course BRAND MANA 160 taught by Professor Srinivas during the Spring '13 term at SMU.
- Spring '13