282_BRAND-MANAGEMENT-NOTES

Extent to which consumers search for a brand

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Unformatted text preview: stand: a. Extent to which consumers search for a brand information b. Challenge to Branding from perception By now you must be having a clear idea of Brand selection criteria of consumers, Brands and the consumer’s buying process, Consumer need states, Brand Marketing, Consumer perception of added values. We discussed these in detail in last two lessons. Now in this lesson we will take up in detail the following The Extent to which Consumers Search Page 282...
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