This preview shows page 1. Sign up to view the full content.
Unformatted text preview: by us.
The consumer buying decision process also highlights that
the purchase does not end with the sale. If our expectations
about the product are not realized, then future sales to us
may be lost. Furthermore, negative reports to family and
friends may also discourage other people from purchasing
the company’s products/services in the future, thereby
affecting potential sales revenues.
BRAND MANAGMENT 11.673.2
107 LESSON 17:
CONSUMER SEARCH FOR BRAND INFORMATION Objectives
The learning objective: after this lecture you should be able to
View Full Document
- Spring '13