Case study thats entertainment do games really add

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Case Study That’s Entertainment – Do Games Really Add Brand Value? Games are now one of the most popular forms of online entertainment. More and more websites now offer games as a key piece of content. But do they really help build a relationship with target audiences? The FMCG market has particularly warmed to online gaming delivered via their brand website. Companies like Coca–Cola and Nestlé have been using interactive games as a part of their content for some time. Kelloggs have no fewer than 13 games on their web...
View Full Document

Ask a homework question - tutors are online