338_BRAND-MANAGEMENT-NOTES

Case study thats entertainment do games really add

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Unformatted text preview: Case Study That’s Entertainment – Do Games Really Add Brand Value? Games are now one of the most popular forms of online entertainment. More and more websites now offer games as a key piece of content. But do they really help build a relationship with target audiences? The FMCG market has particularly warmed to online gaming delivered via their brand website. Companies like Coca–Cola and Nestlé have been using interactive games as a part of their content for some time. Kelloggs have no fewer than 13 games on their web...
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