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Unformatted text preview: Case Study
That’s Entertainment – Do Games Really Add Brand
Games are now one of the most popular forms of online
entertainment. More and more websites now offer games as a
key piece of content. But do they really help build a relationship
with target audiences?
The FMCG market has particularly warmed to online gaming
delivered via their brand website. Companies like Coca–Cola
and Nestlé have been using interactive games as a part of their
content for some time. Kelloggs have no fewer than 13 games
on their web...
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- Spring '13