Assessment Task 3: Manage marketing staff project
Students are required to organise a meeting for all staff involved in the marketing effort. At the
meeting they will discuss the briefing report, the communication strategy and the three documents
that you submitted at the end of Assessment Task 2. They are also to use the session to provide
coaching to staff on effective marketing techniques and introduce a mentoring plan for a staff member.
This assessment is to be completed in the simulated work environment in SCSB
Computer with Microsoft Office and internet access
Documents developed in Assessment Task 2
Presentation and participate on staff meeting (Role play)
Meet Alice (Role play) and perform below:
Meet with Alice to discuss the plan (provide a printed copy) and to provide a first mentoring session on
digital marketing. Focus on one area of digital marketing and also discuss at least two activities that
Alice could complete to develop her skills. Provide feedback to Alice about what you believe are best
practice digital marketing techniques to give Alice a start
Prepare an email with Meeting Presentation attached
Prepare an email with the roles and responsibilities agreed to at the meeting
Copy of your mentoring plan
Prepare an email containing team performance review
For your performance to be deemed satisfactory in this assessment task, you must satisfactorily
address all of the assessment criteria. If part of this task is not satisfactorily completed, you will be
asked to complete further assessment to demonstrate competence.
You will be provided feedback on your performance by the Assessor. The feedback will indicate if you
have satisfactorily addressed the requirements of each part of this task.
If any parts of the task are not satisfactorily completed, the assessor will explain why, and provide you
written feedback along with guidance on what you must undertake to demonstrate satisfactory
You have the right to appeal the outcome of assessment decisions if you feel that you have been
dealt with unfairly or have other appropriate grounds for an appeal.