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Unformatted text preview: -Dec-09 FY 2009 31-Mar-10 FY 2010 30-Jun-10 FY 2010 30-Sep-10 FY 2010 31-Dec-10 FY 2010 31-Mar-11 FY 2011 30-Jun-11 FY 2011 30-Sep-11 FY 2011 31-Dec-11 FY 2011 31-Mar-12 FY 2012 30-Jun-12 FY 2012 30-Sep-12 FY 2012 31-Dec-12 FY 2012 31-Mar-13 FY 2013 30-Jun-13 FY 2013 30-Sep-13 FY 2013 31-Dec-13 FY 2013 31-Mar-14 FY 2014 30-Jun-14 FY 2014 30-Sep-14 FY 2014 31-Dec-14 FY 2014 31-Mar-15 FY 2015 30-Jun-15 FY 2015 30-Sep-15 FY 2015 Cost of Revenue Cost of Revenue as % of Total Revenue 5,597 24% 6,025 22% 6,399 21% 7,836 20% 8,305 19% 9,842 18% 11,835 19% 15,263 20% 17,933 21% 21,059 21% 24,514 21% 29,018 21% 29,816 19% 35,189 19% 40,879 19% 47,364 19% 51,536 19% 59,697 19% 68,166 18% 78,028 18% 88,883 19% 103,558 19% 118,659 19% 137,727 18% 148,100 18% 172,884 18% 198,616 18% 226,515 19% Sales and Marketing Sales & Marketing as % of Total Revenue 5,331 23% 5,936 21% 6,310 21% 9,270 24% 10,454 23% 13,055 24% 14,831 24% 17,120 23% 21,370 25% 25,745 25% 30,830 26% 36,791 26% 37,114 24% 43,420 24% 50,330 24% 59,106 24% 64,771 24% 75,354 23% 86,096 23% 98,490 23% 111,172 23% 129,785 23% 149,097 23% 173,232 23% 186,300 23% 217,369 23% 249,562 23% 284,438 23% Product Development Product Development Cost as % of Total Revenue 8,547 37% 8,747 32% 10,013 34% 12,137 31% 12,141 27% 14,822 27% 17,188 28% 22,943 31% 27,313 32% 32,299 32% 37,485 32% 44,293 32% 45,860 29% 54,275 30% 63,576 30% 74,037 30% 80,886 30% 94,035 29% 107,884 29% 124,220 28% 134,641 28% 156,451 28% 178,483 28% 205,968 28% 227,909 28% 265,146 28% 303,237 28% 343,794 28% General and Administrative General & Administrative as % of Total Revenue 3,908 17% 4,042 15% 4,881 16% 6,649 17% 6,672 15% 7,667 14% 9,092 15% 11,568 15% 14,835 17% 17,913 18% 21,172 18% 25,123 18% 24,089 15% 28,565 16% 33,437 16% 39,176 16% 42,625 16% 49,150 15% 55,679 15% 63,102 14% 72,797 15% 84,928 15% 97,350 15% 112,858 15% 121,192 15% 141,349 15% 162,409 15% 185,504 15% Depreciation and Amortization Depreciation & Amortization as % of Total Revenue 2,499 11% 2,788 10% 3,112 10% 3,455 9% 3,940 9% 4,201 8% 4,845 8% 122 Stock Based Compensation Included in: Cost of Revenue $ US 79 74 75 142 89 90 Sales and Marketing $ US 161 137 160 199 250 277 317 Product Development $ US 519 546 581 700 690 675 790 General and Administrative $ US 668 619 687 805 905 913 1,002 FY 2009 25,857 26,847 39,444 19,480 FY 2010 45,245 55,460 67,094 34,999 FY 2011 92,524 114,735 141,390 79,044 FY 2012 153,248 189,969 237,748 125,266 FY 2013 257,428 324,711 407,025 210,556 FY 2014 448,826 563,285 675,544 367,933 FY 2015 746,115 937,669 1,140,086 610,454 Yearly Cost Cost of Revenue Sales and Marketing Product Development General and Administrative 31-Dec-15 FY 2015 Assets Schedule Estimated Life of Computer Equipment Estimated Life of Software Estimated Life of Web Dev. & Internal-Use Software Estimated Life of Furniture & Fixtures Estimated Life of Leasehold Improvements (Unless otherwise specified, all financials are in US $ Thousand) Years Years Years Years Years 1.5 2.5 2.0 4.5 2.0 FY 07A FY 08A FY 09A FY 10E FY 11E FY 12E FY 13E FY 14E FY 15E 19,699 5,976 13,723 19,699 9,479 29,178 13,927 15,251 29,178 8,312 37,490 21,781 15,709 37,490 8,723 46,213 29,925 16,288 46,213 7,673 53,886 37,912 15,974 53,886 6,394 60,280 45,368 14,912 60,280 5,730 66,010 52,249 13,761 66,010 4,915 70,925 58,474 12,451 4,708 1,428 3,280 4,708 1,915 6,623 2,658 3,965 6,623 1,927 8,550 3,836 4,714 8,550 1,985 10,535 5,176 5,359 10,535 1,749 12,2...
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This note was uploaded on 01/13/2013 for the course FIN 101 taught by Professor Abc during the Spring '13 term at CUNY Baruch.

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