Class #5 F12, Case Paper Expectations, Red Bull Case

Case question two 20 minutes case a compare red bulls

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Unformatted text preview: Case Question Two (20 minutes) Case A. Compare Red Bull’s original positioning to A. the first positioning in the UK. B. Why did Red Bull try a different positioning in the UK and why did it fail? The Original Red Bull T-shirt The And The Winner Is…. 12 12 Next Class Chapter 4, Choosing Brand Elements The entire CBBE model moves to class #7 2 pm Class only: pm NO class meeting TH, Sept. 13th Director Interviews...
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This note was uploaded on 01/16/2013 for the course MKT 445 at USC.

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