Unformatted text preview: Case Question Two (20 minutes)
A. Compare Red Bull’s original positioning to
the first positioning in the UK.
B. Why did Red Bull try a different
positioning in the UK and why did it fail? The Original Red Bull T-shirt
The And The Winner Is…. 12
12 Next Class Chapter 4, Choosing Brand Elements The entire CBBE model moves to class #7 2 pm Class only:
pm NO class meeting TH, Sept. 13th Director Interviews...
View Full Document
- Brand, Harvard Business School