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question The In-Class Experience
The Read the case, even if not assigned
Read Engaging Open Ended Builds your “tool kit”
Builds Concepts relate to Group projects, exams Red Bull Case Analysis &
Case Question One: (40 minutes)
A. Develop and support your own “best”
brand mantra for Red Bull (end of case).
B. Use the mantra to evaluate Red Bull’s
Flugtag promotional program. Why should
or shouldn’t Red Bull continue Flugtag
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This note was uploaded on 01/16/2013 for the course MKT 445 at USC.