Class #5 F12, Case Paper Expectations, Red Bull Case

The answer how ok to ask for clarification on what

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: OK to ask for clarification on what the OK question is asking question The In-Class Experience The Read the case, even if not assigned Read Engaging Open Ended Builds your “tool kit” Builds Concepts relate to Group projects, exams Red Bull Case Analysis & Discussion Workshop Discussion Case Question One: (40 minutes) A. Develop and support your own “best” A. brand mantra for Red Bull (end of case). B. Use the mantra to evaluate Red Bull’s Flugtag promotional program. Why should or shouldn’t Red Bull continue Flugtag events?...
View Full Document

This note was uploaded on 01/16/2013 for the course MKT 445 at USC.

Ask a homework question - tutors are online