FwdFinancial Plan.docx - Description of Business Idea The...

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Description of Business Idea The business aims at availing cheesecakes to the residents of California at a time when the corona virus has necessitated country-wide lockdowns. Cheesecakes will be availed to the residents through individual deliveries. The business will employ door to door deliveries at the request of potential clients. Currently cupcakes are sold by Sprinkles, upon a feasibility study and market analysis, it is evident that the market demands more cupcakes which Sprinkles is unable to exhaust the rising market demand. In addition, cheesecakes are gaining popularity in the Californian market and the business wishes to satisfy the market demand. Funding is essential since it will satisfy both labor and operational capital demands. Besides, business funding will avail vital operative tools such as ovens and ingredients for baking cupcakes. Funding is also essential in assisting a business service maturing loans. The business might have an urgency to meet supplier costs.

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