MKT/421 Final
1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existing product line. Big Fizz must make some decisions regarding packaging and branding the fruit juices. These decisions would fall under which variable of the marketing mix?
A. Product B. Place C. Promotion D. Price
2) Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. What is the marketing mix variable that is being considered here?
3) Marketing strategy planners should recognize that:
4) Target marketing, in contrast to mass marketing,
5) The process of naming broad product-markets and then dividing them in order to select target markets and develop suitable
A. market penetration B. market segmentation C. market development D. market research
6) ______________ is the process of naming broad product-markets and then segmenting these
broad product-markets in order to select target markets and develop suitable marketing mixes.
7) Marketing research which seeks structured responses that can be summarized is called
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- Spring '12
- Matthews
- Marketing, d., B., c.
