Assignment 2 Answers - ADV 300 Assignment Two FALL 2006

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Unformatted text preview: ADV 300 Assignment Two FALL 2006 _________________________________________________________________________ _________________________________________________________________________________________________________________________________________________________________________________________________________________________ Question One Type: Likert/Interval Please pick a number from the scale to show how much you agree or disagree with each statement and write it down in the space provided to the right of the item. Question One Purpose: Likert This question is to see the viewers impression of ESPN. Scale 1. Strongly agree 2. Agree 3. Neutral 4. Disagree 5. Strongly disagree 1. ESPN represents a wide variety of sports on its daily sports news shows............_____ 2. ESPN encourages multiculturalism on a daily basis.............................................._____ 3. Reporters/anchors of different ethnicities are represented equally on ESPN........_____ 4. ESPN has a large variety of sports shows.............................................................._____ 5. ESPN broadcasts a diverse lineup of sporting events for different audiences......._____ 6. ESPN appeals to all ages........................................................................................_____ 7. ESPN appeals to both males and females.............................................................._____ 8. ESPN is my primary resource for sports information............................................_____ _________________________________________________________________________________________________________________________________________________________________________________________________________________________ Question Two Type: Semantic differential scale/Interval Please place a check mark in the space on each line below describing your opinion of stories on ESPN Sportscenter. Question Two Purpose: Semantic differential scale The purpose of this question is to see how people perceive the content on the show ESPN Sportscenter. Unoriginal _______:______:______:______:______:______:______ Original 1 2 3 4 5 6 7 Not Newsworthy _______:______:______:______:______:______:______ Newsworthy 1 2 3 4 5 6 7 Stale _______:______:______:______:______:______:______ Fresh 1 2 3 4 5 6 7 Boring _______:______:______:______:______:______:______...
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This homework help was uploaded on 04/07/2008 for the course ADV 300 taught by Professor Stevehall during the Fall '06 term at University of Illinois at Urbana–Champaign.

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Assignment 2 Answers - ADV 300 Assignment Two FALL 2006

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