Foxy Originals case analysis.xlsx - Trade show calculations...

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Trade show calculations Fixed Costs Per show: Booth for 30 shows $ 4,000 Registration expense $ 3,000 Shipping expense $ 1,500 Travel expenses for both partners $ 2,000 Promotional materials and samples $ 2,800 Depreciation expense for 30 shows $ 133 Total fixed cost for 1 show $ 9,433 Variable Costs Per Unit: Necklaces $ 8.05 Earrings (pair) $ 5.50 Selling Price Necklaces $ 17 Earrings (pair) $ 12 Average order Necklaces 25 Earrings (pair) 12 Fixed costs per 10 shows: Booth for 30 shows $ 40,000 Registration expense $ 30,000 Shipping expense $ 15,000 Travel expenses for both partners $ 20,000 Promotional materials and samples $ 28,000 Depreciation expense for 30 shows $ 1,333 Total fixed cost for 10 shows $ 94,333 Contribution Margin calulations Unit Contirbution Margin of Necklaces Sales $ 17.00 Less: variable expenses $ 8.05 contribution Margin $ 8.95 Unit Contirbution Margin of Necklaces Sales $ 12.00 Less: variable expenses $ 5.50 contribution Margin $ 6.50 Contribution Margin calulations per order Sales of Necklaces $ 425 Sales of Earrings (Pair) $ 144 Total Sales $ 569 Less variable expenses of Necklaces $ 201.25

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