AEM222 - case 3 - KAIVANYA EXTRUSTION TECHNIK INDRODUCTION...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Adam Schulman AJS252; 001787462 Holding Fast 2/24/2006 Problem : Crescordia is a company that has established a strong hold in the market for medical hardware, including artificial hips, scalpels, and screws. Their lofty reputation has been developed partly through top tier products. However, the company’s primary reason for having a great reputation is their resistance to staking their name on a new product until it meets their elevated standards. This business model has proved successful so far, although an industry push for resorbable plates and other hardware has placed pressure upon Crescordia to partake in the new market. The problem is, their resorbable plates are just not quite ready for the field, and unlike other companies they are not fully comfortable with putting a mediocre product on the market with their name on it. Possible Solutions : 1. Crescordia could decide to launch a new product line of resorbables as soon as possible, based on the research that they have conducted in the lab up to this point. It is true that all that can be done has been done in the laboratory and human subjects are just the next step in testing the reliability of the products. Unfortunately, this form of product testing could take many months to years to yield valid results, not to mention the fact that placing such
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern