Unformatted text preview: w audience.
o He saw a growing number of middle class who could read, but couldn't really
afford 5 or 6 cents per day for a newspaper (average wage was about $1.00
o He shifted the cost of production and distribution from the consumer (reader) to
o He found that he needed to shift the content from ideas about politics, economics,
etc. to stories about crime, etc. to interest the middle class.
• Other contributions of Day
o Sold newspapers on the street
o Introduced paper boys as sales force
o Within 3 years, circulation was at 30,000 per day; within a few years after that,
52,000 per day.
Imitation and Competition
o New York Herald (James Gordon Bennett)
o Imitated Day, but also added many features that we see in newspapers today: financial page, editorial comment, serious local, foreign and national news.
financial • Significant Contributors o Horace Greeley, 1841, starts the New York Tribune
Horace Writing appeals to reader intellect rather than emotion News and editorials center on crusades and causes
o Henry Raymond, 1851, starts the New York Times
New Introduces objective and reasoned journalism • The Pe...
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- Winter '07
- The American, Joseph Niepce