CASE ANALYSIS Jim Barker is the VP Planning.docx - CASE...

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CASE ANALYSIS Jim Barker is the VP Planning Please read the following case and: 1. Briefly identify all the statements that are true in each paragraph 2. Briefly identify all the statements that are not true in each paragraph 3. Where a statement is not true, briefly explain why or say what the correct statement should be For example: In paragraph one it says ABC was a diversified company. Not true. It is a single enterprise company because its 3 business units contribute 95%, 2% and 3% to the bottom line. By definition this is a single enterprise company. Paragraph # 1 ABC was a diversified consumer goods company because it had three LOB/SBUs with the following contributions to the bottom line: LOB/SBU 1 95% LOB/SBU 2 2% LOB/SBU 3 3% Paragraph # 2 Since it was a diversified company he knew he had to have three levels of strategy: corporate, LOB/SBU and functional. Personally, he felt the strategies should be both legal and ethical. It was the best way to operate and

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