As a result zolfaghari and gandomi developed a

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Unformatted text preview: As a result, Zolfaghari and Gandomi developed a mathematical model that measures their effectiveness. "Loyalty programs entice people to become, and remain, customers," says Zolfaghari. "Our model demonstrates that if average customer satisfaction increases over time there is less incentive for a company to offer a loyalty program. Essentially, your customers are already happy with you." The finding may seem intuitive, Zolfaghari says, but up until now there hasn't been a scientifi...
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