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verify it. The analytical model developed by Zolfaghari and Gandomi takes both the customers' product
valuations and their satisfaction levels into account. The objective of the model is to maximize a company's
revenues based on two criteria: the price of a product sold in two separate periods, and the amount of the
loyalty reward offered. Customers who made a purchase in both buying periods were offered a reward in
the form of a discount on the price in the second period. A common example of this kind of discount is a
coupon offering 15 per cent off the next purchase made within the fo...
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This note was uploaded on 01/26/2013 for the course FIN 101 taught by Professor Dhad during the Spring '13 term at S. Connecticut.
- Spring '13