2011-06-companies-profit-loyalty

The analytical model developed by zolfaghari and

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Unformatted text preview: c way to verify it. The analytical model developed by Zolfaghari and Gandomi takes both the customers' product valuations and their satisfaction levels into account. The objective of the model is to maximize a company's revenues based on two criteria: the price of a product sold in two separate periods, and the amount of the loyalty reward offered. Customers who made a purchase in both buying periods were offered a reward in the form of a discount on the price in the second period. A common example of this kind of discount is a coupon offering 15 per cent off the next purchase made within the fo...
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This note was uploaded on 01/26/2013 for the course FIN 101 taught by Professor Dhad during the Spring '13 term at S. Connecticut.

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