Use the Internet to research the operations strategy of a company of your choice. Be prepared to
From the e-Activity, discuss ways the company you researched could become more competitive
by modifying its operations strategy (with a focus on improving its productivity). Provide
specific examples to support your response
I researched Apple, which makes and sells computers, phones, mp3 players and other
The secret to the success of Apple is that it is
, where core brand
principles shape the Apple culture and drive the business.
Apple is a classic example of
brand goes in before the brand goes on
At Apple, the brand is
a systematic and integrated
method to create value
It’s a method, not a message.
The makers of Apple put themselves into
the shoes of their customers and ask what the customers want and try to make just that.
Cook said it best:
“We believe that we’re on the face of the earth to make great products . . .
markets where we can make a significant contribution.”
Making great products is the single most important thing the Tim cook and the other