Team Genie-UsTeam MembersFarihaSharmin-(1520007)Alisha Farhin Chowdhury-(1411112)Siam Ahmed-(1020119)MuhaininulNiloy-(1521317)Naser Jamal Galib-(1410167)Aziza Binte Taher Muna-(1430199) CourseBUS201: Introduction to Business Section-1Spring 2016Independent University, Bangladesh Submission date:31stMarch 2016Page | 1
Title PageBusiness name and LogoGenie-UsPage | 2
Letter ofTransmittal31thMarch 2016To,Ms. Sadia HaqueCourse InstructorSchool of BusinessIndependent University of BangladeshSubject: Business plan on ‘Infant/Baby Car Seats’ productionDear Madam, Page | 3
We, the members from the team Genie-Us would like to thank you for giving us this opportunity to work together and develop a business plan through our own ideas, thoughts and knowledge. This assigned task gave us the privilege to explore the current market and carry out a research on it, for a better, innovative, and profitable business idea for the company. Once done with our brainstorming and analyzing we have accomplished a business plan based on what the current market needs. The business will benefit upper-middle class and upper-class families’ mainly two income families and single parent families who have children ageing from 1 to 6 years.All our group members gave their best effort for the business plan preparation and hence any sort of flows may arise as we are still a learner in writing this business plan. Almost all the instructions given in class have been followed by us. Concepts and theories that we havelearnt in our course have also been applied. We have discussed about strategies in different level, marketing plans and financial calculations. Provided content in the report is all done on our own, however, some references have been taken.We will be glad to clarify and variations that may arise and will be more than happy to accept suggestion related to the business plan. Finally, we would love to express our gratefulness for your support and kind consideration in and outside the classroom. Thank you.Yours SincerelyTeam Genie-UsPage | 4
AcknowledgementTo start off, the team Genie-Us, would like to thank each members of our group for giving such an enormous effort, dedication and hard work to complete the business plan. We are also thankful to the respected people who gave the chance to enhance and complete our business plan. This gave as one of the most valuable experience of our lives.Our sincere gratitude goes to our honorable faculty Ms. SadiaHaque, course instructor of BUS 201, School of Business in Independent University of Bangladesh. Her resourcefulness and knowledge made the business plan complete. This task greatly improved our practical knowledge about the business world. We would finally sum up thanking all those who have directly and indirectly guided us in writing and completing this assignment. Thank you.