BSBMKG603 Task 2 Guide and templates.docx - Southern Cross School of Business CRICOS Provider Code 03523D I RTO ID 41253 | ABN 95155625924 Level 2 1-3

BSBMKG603 Task 2 Guide and templates.docx - Southern Cross...

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Southern Cross School of Business CRICOS Provider Code: 03523D I RTO ID: 41253 | ABN: 95155625924 Level 2, 1-3 Fitzwilliam Street Parramatta NSW 2150 Level 3, 531 George Street, Sydney, NSW 2000 Ph: 61 (2) 8937 0506 & 9633 3287 Assessment Task 2 BSBMKG603 Manage the marketing process Student Name: Student ID: 1 | P a g e
Southern Cross School of Business CRICOS Provider Code: 03523D I RTO ID: 41253 | ABN: 95155625924 Level 2, 1-3 Fitzwilliam Street Parramatta NSW 2150 Level 3, 531 George Street, Sydney, NSW 2000 Ph: 61 (2) 8937 0506 & 9633 3287 Attachment # 1: Write a briefing report Marketing Briefing Report NatureCare Products NatureCare Products is based in Brisbane, Queensland Australia. It commenced business in 1996, manufacturing and retailing eco-friendly, high quality beauty skin care products NatureCare wish increasing the range of retails outlets and encompass more the Australian market. This report is the marketing plan developed for NatureCare to penetrate into foreign markets and increase the customer base in Australia. The goal market is identified and SWOT analysis is used to identify various characteristics of NatureCare Overall business objectives To be well led, high performing, profitable and accountable Ensure that all financial operations, performance indicators and results support the strategic policies Identify new and expand existing sources of revenue Achieve profits of at least 10% per annum. Supply high quality products to meet customer needs and aspirations Increase sales of products in current market by 20% per annum over the next three years. Develop overseas markets Research and plan for the launch of new innovative, environmentally friendly products Continue building deeper customer relationships Customer-centred practice, with a focus on meeting their total needs for high quality products Strengthen the skills of our people, to better support customers Drive innovation to better meet customer demands Attract, engage and develop the best staff Continuing the drive to a customer centred, high performance workforce and culture Strengthening the skills of our people, to better support customer needs Empowering innovation and responsiveness to change Continuing to enhance the diversity of our workforce. 2 | P a g e
Southern Cross School of Business CRICOS Provider Code: 03523D I RTO ID: 41253 | ABN: 95155625924 Level 2, 1-3 Fitzwilliam Street Parramatta NSW 2150 Level 3, 531 George Street, Sydney, NSW 2000 Ph: 61 (2) 8937 0506 & 9633 3287 Strategic Marketing Objectives The management team of NatureCare Products has advised that its primary marketing objectives are: Increase the number of people who make a purchase while visiting the online store by 20%. Increase the number of retail outlets selling NatureCare Products by 150. To increase product awareness amongst the target market by 20%. To increase market, share to 15%.

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