BMW Case Study Part 1 And 2 (1).docx - BMW CASE STUDY PART...

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BMW CASE STUDY PART 1 AND 2 1 BMW Case Study Part 1 And 2 Student’s Name Institutional Affiliation Course Code Date
BMW CASE STUDY PART 1 AND 2 2 BMW Case Study Part 1 And 2 Examine and apply the consumer-buying process for BMW. Identify the steps and the application to BMW. How does this process assist the marketing team at BMW?
How could data analytics be used to research the consumer in order to ensure a strong understanding of overall business and marketing outcomes at BMW?
BMW CASE STUDY PART 1 AND 2 3 In the case that a service provider understands what their consumers’ needs, then they need to focus more on what their consumers need. Therefore, there is a need for BMW to use data analytics to identify what their consumers need and how best they can be retained as their chief clientele. Data analytics plays a critical role in fixing issues and developing suitable frameworks that BMW can use to succeed (Jun et al.,2016). What does BMW do well to target each of these groups, and what could it do better? Within your response, include the process of segmentation.

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