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marketing q2 - 1 During the purchase decision process an...

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1. During the purchase decision process, an individual at the _____ stage will perceive differences between his/her ideal and actual situations big enough to trigger a decision.
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Stud ent Res pons e Valu e Cor rect Ans wer Feed back 1. routi ne resp onse beha vior 0% 2. post purc hase beha vior 0% 3. alter nativ e eval uatio n 0%
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General Feedback: Text page 120; lecture page 20 A) This term describes the nature of the overall decision process in a low involvement purchase situation. B) The post purchase stage occurs after a consumer buys a product and compares its performance with his or her expectations and is satisfied, dissatisfied, or delighted. C) The alternative evaluation stage occurs after you have gathered information about several products. This stage involves creating a consideration set of brands and using the multi-attribute model or evaluative criteria in order to select the best brand for you. D) Problem recognition is the first step in the decision making process, and involves recognizing or perceiving a need. By definition, problem recognition is perceiving a difference between your ideal and actual situation large enough to trigger a decision. E) Cognitive dissonance describes psychological tension or anxiety in the post purchase stage of the consumer decision process. Score: 0/1 2. Roscoe was at the local music store looking for a gift for his father. He finally found something that he knew his father would love: the Michael Jackson classic "Thriller". Due to all the changes in technology, he now had to decide whether to buy "Thriller" as an LP, cassette, CD, or download it in MP3 format. The fact that the same music was available in four different variations shows how technology has had an impact on which aspect of marketing?
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Stud ent Res pons e Valu e Cor rect Ans wer Feed back 1. Prod uct For m 100 % 2. Tech nolo gy Tran sfer 0% 3. Prod uct Vari ation 0%
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General Feedback: Lecture page 11 As technology progressed the form in which music was delivered to consumers changed. Score: 0/1 3. To attract new members, a golf club would focus its marketing efforts on people who view the current members as a (n) _____ group.
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Stud ent Resp onse Valu e Corr ect Ans wer Feed back A. press ure 0% B. disso ciativ e 0% C. aspir ation 100 % D. invol veme nt 0%
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General Feedback: Text page 136 A) A pressure group is not a term discussed in class or the text book. B) A dissociative group is one that a person wishes to maintain a distance from because of differences in values or behaviors. The golf club would not want to focus its marketing efforts who view the currents members like this. C) An aspiration group is one that a person wishes to be a member of or wishes to be identified with. The people who view current members as an aspiration group are the ones the golf club would want to target.
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