bam 306 unit 2.docx - Describe the major types of buying...

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Describe the major types of buying situations. In the marketing world there are different types of buying situations. The three major types are straight rebuy, modified rebuy and new task. These buying situations are different ways of how business can purchase their products needed to run their business. Straight rebuy is the simplest of the buying situations. Little thought goes into these purchases. A straight rebuy is simply purchasing a product that is needed and it is something that is used commonly by the business. An example of this is copy paper, the business already has a known supplier for this copy paper and they purchase the paper from that supplier without even thinking about the purchase or researching other brands. Once they had the preferred brand that is the one that the business orders. Modified rebuy is a little more than a straight rebuy. A modified rebuy is when you ask questions about the product and possible ask for modification. Those modification can be to the

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