Chap001_Intro

ama exchange 19481960 the performance of exchange

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Unformatted text preview: “The performance of Exchange (1948/1960) business activities that direct the flow of goods and services from producers to consumers.” from Customer Focus/Tools (4Ps) (1985 ): “The (1985 process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, pricing, and services to create exchanges that satisfy individual and organizational objectives.” individual .” What is Marketing (AMA defs.)? (AMA Wider Range of Functions (in book, 2004): “An Wider (in organizational function and set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders” (“Goods”/Products disappears) (“Goods”/Products Wider Range of “Customers” (2007): “Marketing is Wider (2007) the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large” at What is M...
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This note was uploaded on 02/10/2013 for the course MBA 7600 taught by Professor Kendall.goodrich during the Spring '13 term at Wright State.

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