Unformatted text preview: “The performance of
business activities that direct the flow of goods and
services from producers to consumers.”
from Customer Focus/Tools (4Ps) (1985 ): “The
process of planning and executing the conception,
pricing, promotion, and distribution of ideas, goods,
and services to create exchanges that satisfy
individual and organizational objectives.”
.” What is Marketing (AMA defs.)?
(AMA Wider Range of Functions (in book, 2004): “An
organizational function and set of processes for
creating, communicating, and delivering value to
customers and for managing customer relationships
in ways that benefit the organization and its
(“Goods”/Products Wider Range of “Customers” (2007): “Marketing is
the activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging
offerings that have value for customers, clients,
partners, and society at large”
at What is M...
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This note was uploaded on 02/10/2013 for the course MBA 7600 taught by Professor Kendall.goodrich during the Spring '13 term at Wright State.
- Spring '13