Chap001_Intro

rd strategic plan marketing plan and other functional

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Unformatted text preview: ves and strategies derived Marketing from strategic plan from Also planning in functional areas (mfg., R&D) Strategic Plan, Marketing Plan, and Other Functional Area Plans Other Cross-Functional Perspective in Planning Cross-Functional in New auto model? – development/launch Strategic Plan, Marketing Plan, and Other Functional Area Plans Other Blueprint for Management Action: Relating Marketing Plan to Strategic Plan and Production Plan Marketing Appendix – Portfolio Models Appendix Portfolio Theory – Experience Curve and Resulting Profit Portfolio Models – BCG Model Portfolio Boston Consulting Group Portfolio Model Portfolio Models – The General Electric Model Electric The General Electric Portfolio Model (Mkt share, diff adv) Build share (Mkt size, growth) Harvest/ Divest Portfolio Models – The General Electric Model Electric Components of Industry Attractiveness and Business Strength Exercise 1 Think of a local small-business and the Think strategic planning process the ow...
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