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political Strategic Planning Process
Strategic Strategic Planning Process
Strategic Mission statement – accounts for organization’s
accounts History Distinctive competencies (differential adv.)
(differential Environment Mission statement should be Focused on markets rather than products (railroads?)
Focused Who are our customers? What do they value? e.g. quick, convenient transportation Achievable – Holiday Inn “no surprises” Motivational – What is our business? What will it be?
Motivational What Specific – external/customer focus Organizational Mission Statements
______ Company exists to benefit and
refresh everyone it touches. The basic
proposition of our business is simple, solid,
and timeless. When we bring refreshment,
value, joy and fun to our stakeholders, then
we successfully nurture and protect our
brands, particularly ______. That is the key
to fulfilling our ultimate obligation to
provide consistently attractive returns to
the owners o...
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This note was uploaded on 02/10/2013 for the course MBA 7600 taught by Professor Kendall.goodrich during the Spring '13 term at Wright State.
- Spring '13