Chap001_Intro

political strategic planning process strategic

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Unformatted text preview: ds today?) political Strategic Planning Process Strategic Strategic Planning Process Strategic Mission statement – accounts for organization’s Mission accounts History Distinctive competencies (differential adv.) Distinctive (differential Environment Mission statement should be Focused on markets rather than products (railroads?) (railroads?) Focused Who are our customers? What do they value? e.g. quick, convenient transportation Achievable – Holiday Inn “no surprises” Motivational – What is our business? What will it be? Motivational What Specific – external/customer focus Organizational Mission Statements Organizational ______ Company exists to benefit and ______ refresh everyone it touches. The basic proposition of our business is simple, solid, and timeless. When we bring refreshment, value, joy and fun to our stakeholders, then we successfully nurture and protect our brands, particularly ______. That is the key to fulfilling our ultimate obligation to provide consistently attractive returns to the owners o...
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This note was uploaded on 02/10/2013 for the course MBA 7600 taught by Professor Kendall.goodrich during the Spring '13 term at Wright State.

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