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might use Do you think they have a mission
statement? Marketing goals and
objectives? A marketing plan? What are major issues in implementing a
marketing Exercise 2 Palo Alto Software maintains a website
devoted to business and marketing plans. Log
on to bplans.com and view main elements of a
marketing plan. Do these plans use the same framework
discussed in this chapter?
discussed Why do you think they are different? Are they
better? Is the difference a problem?
better? Exercise 3
Exercise The pace of change in our economy was
frenetic from 1999 to 2001 (the so-called
dotcom boom). Shortly thereafter, the bubble
burst and the boom collapsed. What do you think was the reason for the
collapse? Have other “bubbles” happened recently? If
so, what are they? Exercise 4 Diversification is an organizational strategy
discussed in the text. Does Altria (Philip Morris) use a diversification
strategy? Explain. How about GE? Next Class
Next Ch. 2 Marketing Research Current Events/Internet Exercise 1 & 2 Group Case choices/schedule Marketing Plan company choices...
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This note was uploaded on 02/10/2013 for the course MBA 7600 taught by Professor Kendall.goodrich during the Spring '13 term at Wright State.
- Spring '13