Chap001_Intro

What are major issues in implementing a what

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: ner might use Do you think they have a mission Do statement? Marketing goals and objectives? A marketing plan? What are major issues in implementing a What marketing plan? marketing Exercise 2 Palo Alto Software maintains a website Palo devoted to business and marketing plans. Log on to bplans.com and view main elements of a marketing plan. Do these plans use the same framework Do discussed in this chapter? discussed Why do you think they are different? Are they Why better? Is the difference a problem? better? Exercise 3 Exercise The pace of change in our economy was The frenetic from 1999 to 2001 (the so-called dotcom boom). Shortly thereafter, the bubble burst and the boom collapsed. What do you think was the reason for the What collapse? Have other “bubbles” happened recently? If Have so, what are they? Exercise 4 Diversification is an organizational strategy Diversification discussed in the text. Does Altria (Philip Morris) use a diversification Does strategy? Explain. How about GE? Next Class Next Ch. 2 Marketing Research Current Events/Internet Exercise 1 & 2 Group Case choices/schedule Marketing Plan company choices...
View Full Document

This note was uploaded on 02/10/2013 for the course MBA 7600 taught by Professor Kendall.goodrich during the Spring '13 term at Wright State.

Ask a homework question - tutors are online