3 of the jobs lost by the overall publishing industry

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Unformatted text preview: ishing industry. Employment in publishing (excluding Internet) is expected to remain fairly flat overall, increasing slightly, by 0.5%, in 2011 and decreasing 0.3% in 2012. Newspaper Publishers While newspaper readers had become accustomed to receiving low-cost information subsidized by 50 Leeds BEOF Book Ads FINAL.indd 2 11/9/11 12:42 PM advertisers, it is clear that this business model has become obsolete. Circulation of print newspapers and local newspaper advertising revenue are diminishing each year as people increasingly turn to the Internet for news and to post and respond to classified advertisements. The recent recession accelerated this trend, with businesses and consumers substantially reducing spending on traditional advertising. The Internet has caused the dissemination of information to be increasingly fragmented and democratic. A new generation of bloggers hailing from the traditional journalism industry, private firms, nonprofit organizations, and the population at large have harnessed social media to provide diverse and targeted news, sometimes in real-time. Consumers have embraced the explosion of...
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This note was uploaded on 02/11/2013 for the course MGMT 231 taught by Professor Yu during the Spring '13 term at Bauder.

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