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industry. Employment in publishing (excluding
Internet) is expected to remain fairly flat overall,
increasing slightly, by 0.5%, in 2011 and decreasing
0.3% in 2012. Newspaper Publishers
While newspaper readers had become accustomed
to receiving low-cost information subsidized by
Leeds BEOF Book Ads FINAL.indd 2 11/9/11 12:42 PM advertisers, it is clear that this business model has
become obsolete. Circulation of print newspapers and local newspaper advertising revenue are
diminishing each year as people increasingly turn
to the Internet for news and to post and respond
to classified advertisements. The recent recession
accelerated this trend, with businesses and consumers substantially reducing spending on traditional advertising.
The Internet has caused the dissemination of
information to be increasingly fragmented and
democratic. A new generation of bloggers hailing
from the traditional journalism industry, private
firms, nonprofit organizations, and the population
at large have harnessed social media to provide
diverse and targeted news, sometimes in real-time.
Consumers have embraced the explosion of...
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This note was uploaded on 02/11/2013 for the course MGMT 231 taught by Professor Yu during the Spring '13 term at Bauder.
- Spring '13
- The Lottery